Like the A100, the new camera still wears its Konica Minolta heritage very much on its sleeve, and when you start to look a little more closely at the specification it's obvious that there's still an awful lot of Konica Minolta DNA in the A700. This is hardly surprising given that the circumstances behind its development.
And, just as the A100 was obviously based on - and designed to be a successor to - the KM 5D, the A700 follows on from the 7D, and - despite lots of Sony touches and an attractive new design - 7D users are likely to find using the new model reassuringly familiar.
But of course Sony doesn't only have existing system users in its cross hairs; the A700 is designed to go head to head with the latest 'prosumer' models from Nikon, Canon and Pentax. Whether the A700 offers enough to really put Sony on the DSLR map will be decided when we get to look properly at the image quality, but on specification, features and handling it certainly seems to have what it takes to play with the big boys.
Interestingly the one thing the A700 doesn't have is any form of live view; when we spoke to Sony about this the answer was simple; they believe that the compromises involved in current systems are satisfactory, and they won't implement live view until they can 'get it right'. Whether the lack of live view has any real relevance in a camera at this level remains to be seen; we doubt it.
The A700 shares many technologies with earlier Konica Minolta models (including, naturally, the lens mount), plus all those introduced in the A100 - though virtually all have been uprated or upgraded in one way or another (we've been told the A100 and A700 share virtually no components). From the sensor to the construction of the body to the GUI to the extensive feature set, this is a very different camera to the entry-level A100 (more of which later in this review). We'll start by looking at what's specifically new to this model:
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